DECISION SCIENCE · PRACTICE · FEEDBACK

Better customer conversations.
Stronger decisions. Lasting capability.

iLEAD delivers corporate sales training, customer service workshops and customer retention programmes for organisations in Israel. We turn live customer moments into structured practice, behaviour-specific feedback and workplace-ready tools.

Discuss your team’s training needs →Explore our expertise

Mapthe customer moment

Practisewith relevant scenarios

Coachobservable behaviour

Embedthrough managers and routines

ONE INTEGRATED CAPABILITY PARTNER

Sales, service and customer retention

Start with a keynote, hands-on workshop, course, organisational process or focused one-to-one coaching. The format follows the behaviour that needs to change, not the other way around.

Corporate sales training

Consultative selling, discovery, value, objections, negotiation and commercial leadership, practised around real customer conversations.

Customer service training

Listening, expectation setting, difficult conversations, complaint handling, service recovery and a consistent customer experience.

Customer retention training

Cancellation conversations, renewals, customer success, proactive retention and value-led alternatives that respect the customer’s choice.

THE iLEAD APPROACH

Understand. Choose. Practise. Embed.

MapAudience, customer moments and desired behaviour
DesignRelevant cases, language and success measures
PractiseSimulations, observation and specific feedback
EmbedManager routines, field assignments and measurement

BUILT AROUND YOUR REALITY

Evidence-informed. Human. Practical.

Our work connects psychology, behavioural economics and game theory with guided practice. Examples are adapted to your customers, channels, products and ethical boundaries.

For organizationsKeynotes, workshops, courses and longer implementation journeys

For managersObservation, coaching, feedback and commercial leadership routines

For individualsFocused five- or ten-hour coaching packages

EXPERIENCE ACROSS LEADING ORGANISATIONS

Built for different sectors, roles and customer journeys

The logos represent organisations in the wider group portfolio. Programme scope and outcomes differ by engagement.

THE PEOPLE BEHIND THE PRACTICE

Specialists in sales, service and decision science

Facilitators are matched to the audience, the customer moment and the capability that needs to change.

Orly Berry

iLEAD Team Lead and Senior Sales Consultant

Dr Yaniv Shenhav

Founder and Professional Director

Sarit Ben Shimol

Senior Consultant, Coach and Facilitator

Tamar Weiser

Senior Consultant and Facilitator

TRAINING-NEEDS CONSULTATION

Let’s map the right starting point.

Tell us which customer conversation needs to change, who is involved and what better performance should look like.

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iLEAD is the professional training brand of Mashkuchit Consulting & Training · 50 Dizengoff Street, Tel Aviv · Privacy policy in Hebrew · Terms in Hebrew

Better customer conversations.Stronger decisions. Lasting capability.